Company History
A brief history of Serve-Ag
Serve-Ag was established in 1976 by Buz Green and Mike Gow. Both were employed in the vegetable industry at the time and identified an opportunity to provide agronomic services to the agriculture farming community on the north west coast of Tasmania.
The initial objective was to provide clients with sound agricultural advice, specialized crop production inputs and technology, with the view that if they could enhance the success of their agribusiness clients, this would enable Serve-Ag to grow and prosper with them. This philosophy still applies today.
Serve-Ag initially operated from a small office and shed at Vecon Pty Ltd at Forth. In 1979 it moved to Hillcrest Road in Devonport and then in 1993 to the current purpose built facility at Bellfield.
As the company developed it established branches throughout Tasmania with eight operating today. During this time the company expanded its agricultural consulting services and also became recognised nationally as a leading provider of agricultural technology and agricultural development and research.
In 2004 Serve-Ag Research Pty Ltd (which has since been re-named Peracto Pty Ltd) and Agricultural Resource Management (now Macquarie Franklin Pty Ltd) were formed from business groups within Serve-Ag. Both companies have developed to become well recognised businesses in the their own fields of expertise nationally and internationally.
In 2008 Serve-Ag Analytical Services became a separate company known as AgVita Analytical and has since built a state of the art analytical laboratory facility.
Serve-Ag was a foundation member of IHD, a leading national agribusiness group, and was also a foundation member of the Tasmania Agricultural Productivity Group (TAPG).
Serve-Ag’s pursuit of excellence has been acknowledged through several awards including the National Small Business Award in 1983, the AusIndustry Tasmanian Innovation Award and the Telstra Tasmanian Small Business Award in 1999.
On October 31, 2003 a 27 year partnership ended when Mike Gow retired from Serve-Ag Pty Ltd. Buz Green continues with the company as Executive Chairman.
